Our multi-patented FriXXion™ technology literally defies gravity, and is owned by Pot Magic Ltd (that’s us).

Our technical design, manufacturing and quality processes are structured around FMCG industry best practices, underpinned with over 100 years of experience. We have built operating plants producing over 1/2billion items per year.

Our new British PotMagic plant and Supply Chain aims for 6-Sigma quality and operates a DFSS (Design for Six Sigma) studio philosophy. Our in-house innovations team design new products using 3D CAD, Finite Element Analysis, and where necessary, Mouldflow Analysis. We employ gold standard scientific techniques to ensure our quality standards are maintained.

Our project and risk management team are qualified PRINCE2, MSP, and M_o_R practitioners.

We take our intellectual property incredibly seriously, with patents, trademarks and copyright filings in all major worldwide territories.